Promoting Posts When it comes to boosting or promoting posts, it takes a bit of experimentation, some persistence, and a lot of testing. Sometimes you hit a post out of the park. Other times, it falls on its face, and you can only move forward with the next one. The goal is to refine the approach for choosing boosted posts, and applying the right budget to each post so that cost of acquisition remains low, click through rates increase, and you show consistency in your quality